Monday, September 28, 2009
Things That Make Us [Sic]
I love grammar. I love punctuation and big words and editing. If I'm not clear on a grammar rule, I search for it on Google, and I usually end up finding a whole lot of things I wasn't even looking for. (Yes, I know that I just ended a sentence with a preposition.) For example, one of my most recent searches took me to a site for a book about grammar. This isn't just any old boring book. This is one of the coolest books I've ever seen. It's called-- get ready for it-- Things That Make Us [Sic].
First of all, I LOVE the title. It completely conveys what the book is about, but it also makes an amazing play on words. Such a skillful use of a pun should not go unnoticed.
Secondly, I'm so excited that someone is making a book about grammar that's both informative and interesting. In the book, the author also calls out famous people who have made their share of grammar mistakes. Actually, the full title of the book is Things That Make Us (Sic): The Society for the Promotion of Good Grammar Takes on Madison Avenue, Hollywood, the White House, and the World, which suggests that she also points out mistakes that have been made in advertising (Madison Avenue). I think it's really important for people in advertising to make sure they're using the language properly because I know every time I see a typo or a grammatical error in an ad, I automatically ignore the rest of the message. If advertisers can't take the time to proof their ads, what does that say about the products they're advertising?
And yes, the Society for the Promotion of Good Grammar is real. They even have a website.
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