How do pancakes relate to advertising?

Well, they don't. At least not directly. An art director of a small agency started blogging about his adventures making elaborate pancakes for his daughter, and some of his creations are amazing. I read an article that puts his website into an advertising perspective, referring to his tagline for the site, "just trying to make some cool pancakes for my daughter." It's interesting to see how you can relate advertising to almost anything. He's even got his own social media campaign, with about 25,000 Facebook fans. I love how he even makes the pictures he posts look like ads, complete with the logo in the bottom right-hand corner.



I don't know if he's planning on making this a business venture, but if so, I think he's got the advertising covered.

My friend posted a status today saying he saw an ad that said, "If you are between the ages of 0 and 68, please call us right now."

It's things like this that make people hate ads. Between 0 and 68? Really? As my friend said, unless you expect a call from Baby's First Phone, this ad is ineffective. Are they just trying to attract attention? I don't think this kind of attention will help get them business. Then again, I don't know the response they've gotten from the ad, but this doesn't make me want to call them. I automatically assume it's a disreputable business. Either way, I don't want my friends thinking this is the kind of stuff we do in advertising.

What makes a good commercial? Some creatives are really particular when it comes to liking commercials. But sometimes if it's really funny, and I want to watch it again, I think it has succeeded. Take, for example, the new GEICO commercial that features the little piggy that cried "wee wee wee" all the way home. My professor for my creative class told me it was stupid, but I laughed the first time I saw it, and I always look forward to watching it again. My family shares the same sentiment. We've shown it to our friends, who have shown it to their friends. Isn't this the goal of the advertiser? Now, does it make me want to get GEICO? No, but it makes me smile when I think of GEICO.