How do pancakes relate to advertising?

Well, they don't. At least not directly. An art director of a small agency started blogging about his adventures making elaborate pancakes for his daughter, and some of his creations are amazing. I read an article that puts his website into an advertising perspective, referring to his tagline for the site, "just trying to make some cool pancakes for my daughter." It's interesting to see how you can relate advertising to almost anything. He's even got his own social media campaign, with about 25,000 Facebook fans. I love how he even makes the pictures he posts look like ads, complete with the logo in the bottom right-hand corner.



I don't know if he's planning on making this a business venture, but if so, I think he's got the advertising covered.