What makes a good commercial? Some creatives are really particular when it comes to liking commercials. But sometimes if it's really funny, and I want to watch it again, I think it has succeeded. Take, for example, the new GEICO commercial that features the little piggy that cried "wee wee wee" all the way home. My professor for my creative class told me it was stupid, but I laughed the first time I saw it, and I always look forward to watching it again. My family shares the same sentiment. We've shown it to our friends, who have shown it to their friends. Isn't this the goal of the advertiser? Now, does it make me want to get GEICO? No, but it makes me smile when I think of GEICO.