It's amazing to me to watch ads from other countries. You can tell a lot about their culture from the actors and the themes in the ads. Just because it's translated into English doesn't mean the cultural aspects translate as well.

In fact, certain aspects of culture are completely incompatible from country to country, and ads from one country could say something completely different in another. It could just be that the audience doesn't understand the ad, so your message doesn't get through to them. However, it could also be very offensive. It's important to consider not only the audience you're trying to reach, but also the way their society and language work, so you can create an ad that they understand and are comfortable with.

For example, this ad has been featured as one of the best ads of 2009, but I don't really get it.