Start a Movement

Charmin has started their Charmin Go Nation campaign, which is a movement to get people talking about their toilet paper. As their site says, "We're calling it the Charmin Go Nation. It's made up of people who actually enjoy going to the bathroom because they have Charmin bathroom tissue."



I'm not exactly sure what to think of this campaign. While it is true that it is a part of everyone's life, I'm not sure where talking about potty humor gets too personal. "Enjoying the go" doesn't seem like something they should be uniting the country to talk about. Then again, approaching bathroom tissue from such an honest angle may help them. As I searched the site more, I started to become more comfortable with the idea. I still think it's weird, but as long as the video submissions remain acceptable for a general audience, I say enjoy the go.