Cyber Monday

An article on Yahoo, "10 Cyber Monday Steals," by Lauren Sherman, explains that the National Retail Federation says that Americans will spend $447.1 billion during the 2010 holiday season. A lot of that money will be spent on the Web on Cyber Monday, which is the first Monday after Thanksgiving. Cyber Monday is becoming an important day for online shopping, and businesses on the internet are trying to get customers to spend money by offering big savings, free shipping, and special gifts. In 2009, 87% of retailers had Cyber Monday promotions, bringing in 96.5 million shoppers. A lot of the biggest retailers in America are participating, including Target, Kohl's, Best Buy, and Victoria's Secret, as well as many smaller businesses.

With Black Friday, advertising during November has been incredibly important throughout the years. Now, as Cyber Monday is becoming more important, it gives advertising agencies another chance to help their advertisers get their message out. With Americans spending so much money during this time of the year, businesses want to get people to go to their website, so there is a lot of competition. With so much money being spent before December, it is important for businesses to get and keep their market share. Also, this shows how important internet advertising is because the consumers that advertisers are trying to reach will most likely be reached through the internet.

http://shopping.yahoo.com/articles/yshoppingarticles/469/10-cyber-monday-steals/